Privacy Policy

Last updated: 11 August 2026

1. About this Privacy Policy

This Privacy Policy explains how Mark the AyJay collects, uses and protects personal information provided by visitors to marktheayjay.co.uk and people who contact me about my tattooed leather services. Mark the AyJay is a sole-trader business providing tattooed leather services and selling existing tattooed leather items through the online store. I take the privacy of your personal information seriously and only collect information that I reasonably need in order to respond to enquiries, understand your requirements and provide my services.

2. Information I collect

When you submit an enquiry through my website, TikTok enquiry form or by email, I may collect:

  • Your name

  • Your email address

  • Your telephone number

  • Your budget or expected price range

  • Information about your concept or idea

  • Information about the item you would like to have tattooed, including whether it is footwear, an accessory or another leather item

  • Details about any additional touches you would like, such as particular colours, effects or other design preferences

  • Any other information you voluntarily provide as part of your enquiry

I may also receive basic technical information when you visit my website, including information collected through Squarespace’s analytics tools. This can include information such as your IP address, browser, device and how you interact with the website.

3. How I use your information

I use the information you provide primarily to:

  • Understand what you are looking for before responding to your enquiry

  • Understand your design requirements and expectations

  • Assess whether I can provide the service you are enquiring about

  • Provide you with relevant information about the service

  • Prepare or discuss a potential commission

  • Contact you regarding your enquiry

  • Streamline and improve the enquiry process

  • Communicate with you about an existing commission or purchase

  • Process and fulfil purchases made through my online store

  • Improve the website and understand how visitors use it through website analytics

  • Keep appropriate business records where required by law

I will not use the information you provide through an enquiry for unrelated purposes.

4. Why I am allowed to use your information

I only process personal information where I have a lawful reason to do so under applicable UK data protection law. For enquiries and potential commissions, I use your information because it is necessary for me to respond to your request and take steps towards potentially providing the service you have asked about. Where information is required for an actual purchase or commission, I may also process it because it is necessary to fulfil the agreement or take steps at your request before entering into an agreement. I may retain certain information where I have a legal obligation to do so or where it is necessary for legitimate business purposes, such as maintaining appropriate business records.

5. TikTok enquiries

If you submit an enquiry through a TikTok form, the information you provide may include your name, email address, telephone number, budget, concept or idea, the type of leather item involved, and any additional design requirements you provide. I collect this information so that I can better understand your requirements and streamline the enquiry process before contacting you. The information is handled by me as the person responsible for the Mark the AyJay business. I do not sell your personal information or use it for unrelated purposes.

6. Email communications

If you provide your email address when making an enquiry, I may use it to respond to that enquiry and communicate with you about your potential or existing commission or purchase. My business email address is: marktheayjay@gmail.com

I do not currently use enquiry information to send general marketing emails.

If I introduce marketing communications in the future, I will only do so in accordance with applicable data protection and electronic marketing laws and will provide an appropriate way for you to opt out where required.

7. Sharing your information

I am solely responsible for the customer information I receive and, wherever possible, I do not pass your personal information to other people or businesses for their own purposes. However, some information may necessarily be processed by service providers that enable my website, payments, communications or delivery services to operate.

For example:

  • Squarespace provides the website and associated analytics services.

  • PayPal processes payments for commissions where PayPal is used.

  • Royal Mail or another delivery provider may receive the information necessary to deliver an order where delivery is required.

These providers process information as part of providing their services. Their own privacy policies and terms may also apply. I will only provide information that is reasonably necessary for the relevant service.

8. Payments

Payments for commissions may be processed through PayPal. I do not receive or store your full PayPal payment credentials, such as your PayPal password or full payment-card details. Payment information is processed by PayPal in accordance with its own privacy policy and terms.

9. Orders and delivery

Existing tattooed leather items can be purchased through my online store. Where an order needs to be delivered, I may need to use your name and delivery information to arrange delivery through Royal Mail or another appropriate delivery provider, depending on your location. Only information necessary to fulfil the delivery will be used for this purpose.

10. Website analytics and cookies

My website is hosted using Squarespace and uses Squarespace Analytics to help me understand how visitors use the website and to improve its performance. Analytics information may include information such as your IP address, browser and device information, pages visited, interactions with the website and other technical information. Squarespace explains that its analytics tools may collect information including browser, network and device information, IP address, pages visited and website interactions. (Squarespace Help) My website may also use cookies and similar technologies required for the website to function. Where applicable, non-essential cookies will be handled in accordance with applicable UK cookie and privacy requirements.

11. TikTok and advertising

I may use TikTok to promote Mark the AyJay and receive enquiries. If you interact with my TikTok advertising or enquiry forms, TikTok may process information in accordance with TikTok’s own privacy policies and terms. Information that you submit directly to me through a TikTok enquiry form is handled by me for the purposes described in this Privacy Policy.

12. How long I keep your information

I will not keep personal information for longer than is reasonably necessary for the purpose for which it was collected. Enquiry information may be retained for a reasonable period after an enquiry has ended so that I can manage follow-up communications, keep appropriate records and deal with any subsequent commission or purchase. Information relating to completed purchases or commissions may need to be kept for longer where this is necessary for accounting, tax, legal or other legitimate business-record requirements. When personal information is no longer required, I will take reasonable steps to securely delete or dispose of it. The ICO advises that personal information should only be kept for as long as it is needed, with the appropriate retention period depending on why the information was collected. (ICO)

13. Keeping your information secure

I take reasonable steps to protect the personal information I hold against loss, misuse, unauthorised access, accidental disclosure or destruction. I limit access to customer information to myself and use appropriate security measures for the systems and accounts through which I manage customer information. No method of transmitting or storing information online can be guaranteed to be completely secure, but I will take reasonable steps to protect the information in my possession.

14. Your rights

Under applicable UK data protection law, you may have rights in relation to your personal information, including the right to:

  • Ask for a copy of the personal information I hold about you

  • Ask me to correct inaccurate or incomplete information

  • Ask me to delete your personal information where there is no good reason for me to continue holding it

  • Ask me to restrict how I use your information in certain circumstances

  • Object to certain uses of your information

  • Withdraw consent where I am relying on consent to process your information

  • Complain to the Information Commissioner’s Office if you believe your information has been handled unlawfully

Some of these rights are subject to exceptions and may not apply in every circumstance.

15. How to contact me

If you have a question about this Privacy Policy, want to exercise one of your data protection rights, or want to ask how your information is being used, please contact me at:

Mark the AyJay
Email: marktheayjay@gmail.com

Please include enough information for me to identify your enquiry and understand what you are requesting.

16. Complaints

I would appreciate the opportunity to resolve any concerns you may have directly. If you are unhappy with how I have handled your personal information and do not feel that I have resolved your concern, you have the right to complain to the Information Commissioner’s Office (ICO), which is the UK’s independent supervisory authority for data protection. You can find information about making a complaint on the ICO’s website:

Information Commissioner’s Office (ICO)

17. Changes to this Privacy Policy

I may update this Privacy Policy from time to time to reflect changes to my services, website, how I process personal information, or changes in applicable law. The latest version will always be made available on this website, with the date of the most recent update shown at the top of the policy.